Myriad Applications, Consistent Methodology

Genie Lens is about innovation across all aspects of our company. So, though our technology can be applied to multiple ideas and industries, our methodology remains consistent. Our proprietary cross-functional approach combines technology, business and design to develop unique, cost-effective solutions for our partners.

Regardless of where each idea is rooted and how it might grow, every project begins with a deep understanding of business strategy—how to move from concept to reality in a way that maximizes success for both our partners and the end users of our products. Once our strategic plan is in place, we put the considerable power of our cross-functional business, scientific and design teams behind it. The result? Cutting-edge intellectual property…real-world applications…expedited development…and high-profit potential.

Tools for Accelerated Innovation

How do we do it? At the heart of the Genie Lens revolution is our proprietary light optimization and ray-tracing software, SolSystem™—internally developed, wholly owned and patented. SolSystem enables our science and technology teams to identify and design ideal lens configurations. It also provides a critical bridge to affordable manufacturing by outputting the specific design details for each application. Together, these functions enable us to expedite innovation, reduce development costs and speed products to market—effectively leapfrogging the competition.